Boots has dropped the price of a "miracle" serum that has been praised by beauty lovers for its "glowing" results in its £10 Tuesday sale.
The L'Oreal Paris Golden Age Rosy Oil Serum has been reduced from £24.99 down to £10 exclusively on the Boots website in the weekly offer, meaning shoppers can snap it up at 60% off its usual price for one day only today (Tuesday, July 30) - making it cheaper than Superdrug's member price of £16.65. The serum is made with Peony Native Cells and promises to deliver "instant radiance" to leave skin looking rosy and glowing.
The serum is specially formulated for mature skin that looks dry and dull, with its rich texture providing a silky and "non-greasy" finish that helps to reduce the appearance of sagging, making skin feel firmer and nourished for a more youthful appearance. And it has earned stellar feedback from Boots shoppers too, with an overall rating of 4.6 out of five stars based on more than 300 reviews.
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One shopper hailed it as a "miracle serum", writing in a five-star review: "Easy to use, serum is easy to spread and is absorbed fast by the skin. Skin is left looking moisturised, glowing, radiant and refreshed. After a few days, lines and wrinkles appear less prominent and the face looks younger."
Another person agreed: "I absolutely love it! It smells lovely and isn't greasy. I have noticed a difference in my skin in just over a week. I highly recommend it and will continue to use it as part of my daily regime."
A third Boots customer fed back: "I've been using this product for five weeks now and I absolutely love it! It has a lovely smell and is really lovely on the skin. This makes my skin feel really smooth and has helped to reduce wrinkles on my face - would 100% recommend!"
And someone else raved in their review: "Been using this for around one month and it is without a doubt the best serum I have ever used. Leaves a lovely glow to my skin."
While 93% of Boots shoppers said they would recommend the serum to a friend, however, not everyone was as impressed with its results. A small number of people found the texture "sticky", while a few others complained that it left their skin feeling "dry" and some said they didn't see a noticeable difference.
For those who want to try the rest of L'Oreal's Golden Age Rosy range, Amazon is offering the complementary Rosy Glow Day Cream for £9.50 as well as the Rosy Radiant Eye Cream for £10, both of which are priced at £13.50 each at Boots for Advantage Card holders or £19.99 without. Or for an even more budget-friendly alternative, Boots is offering its own answer to Rose Facial Oil for just £2.50, which is designed to soothe skin and boost hydration.
Elsewhere at Boots, shoppers have been snapping up an enviable collection of beauty bag must-haves for less with a new beauty box that works out at less than £3 per product. The Classics & Heroes Beauty Box contains more than a dozen skincare, make-up, hair and fragrance favourites from a selection of bestselling brands, spelling the perfect opportunity to spruce up your beauty routine for summer.
Even better, the contents of the beauty box are worth over £150 based on the price per ml of the full size products - but it can be yours for just £40. Inside the limited edition gift set are big names including Elemis, Sol De Janeiro, Bubble, Drunk Elephant and Urban Decay, with a total of 15 beauty treats included - read all about it here.
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