Sunday Brunch was plunged into disarray on Sunday, July 28, as hosts Simon Rimmer and Tim Lovejoy were compelled to apologise to viewers.
In the midst of a discussion with King Curious, who is better known as Jim Sturgess, the talented artist began to share some of his artistic thoughts for inspiration, including the F-word. Attempting to circumvent saying the word directly on live television, Jim chose to spell it out instead, which led to a bit of commotion in the studio.
What the singer didn't realise was that even spelling out profanities contravenes broadcasting rules. In the UK, television channels are bound by strict watershed regulations, which mandate that explicit sexual or violent content and strong language must not be aired before 9pm on any channel, as reported by the Express.
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Upon recognising Jim's inadvertent breach of the guidelines, the presenters attempted to interrupt him, raising their voices in hopes of stopping viewers from hearing the full spelling, but they were slightly too late, reports the Mirror.
During a conversation about his solo album, Jim said: "It's hard finding a name, it's not easy finding a name for a solo album."
To this, Tim replied: "It's cool isn't it," while showing off his LP.
Continuing to talk about his creative process, the artist revealed: "I'd scribble like words and stuff down in my notebook so that was a big part of what I do and lyrics and passages and things. I was trying to find a name, so I came across this kind of, just a sentence that I'd written down, that said 'I have no idea how this is going to play out but I am so f***ing....'".
During a surprising moment on the programme, both presenters interjected with a shocked "Woo wo woh," attempting to drown out a guest's unintentional spelling of an expletive. Jim, apparently oblivious to his on-air gaffe, casually mentioned that: "Someone had spilled some tea."
Tim was quick to react, covering his face before pausing the conversation and issuing an apology to viewers, declaring: "Apologies to anyone that can spell," while co-host Simon couldn't help but chuckle, saying: "Lucky, it's our viewers Tim."
Caught off guard by the host's reactions, the musician queried: "Surely you can say that on TV? ". However, Tim interjected firmly, asserting: "You can't, spelling it out doesn't make it any better."
Jim responded: "Well you're not saying it out loud," but Tim insisted: "You are, you're spelling it out, man."
Visibly confused, he canvassed the room for affirmation.
When he finally grasped his error, he briefly accepted the situation with a resigned: "Well it's said now, innit," while the hosts endeavoured to suppress their amusement.
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