Everyone across the UK will have the chance to tuck into a free meal this August, thanks to an innovative partnership between Warburtons and Morrisons. The 'Ask for Ellen' campaign is poised to kick off shortly.

From August 5 to 25, customers at any of the 397 Morrisons Cafes throughout the country can claim complimentary toasted crumpets with a variety of toppings by simply saying 'Ask for Ellen'. This initiative aims to support families during the school holidays by easing the strain of holiday hunger and the extra financial pressure when kids are home from school.

Starting next week, Morrisons Cafes will be giving away 100,000 free portions of crumpets to those who mention the secret phrase. The offer is available all day and will continue until supplies run out.

Since the campaign's inception last year, almost half a million portions of crumpets have been distributed over the summer months.

Alongside the free meals, Warburtons and Morrisons are also providing colouring and activity sheets to keep the little ones busy during the summer holidays. Chris Strong, Senior Buying Manager for Morrisons Cafe, shared his enthusiasm about renewing the partnership with Warburtons, commenting: "We are thrilled to collaborate with Warburtons to bring this fantastic campaign to life once again."

Jonathan Warburton, Chairman of Warburtons, articulated the community impact of their campaign with pride: "As a family-run business, we have always fostered a strong sense of community. That's why we are so proud to bring back 'Ask for Ellen' for a fourth time. Since launching last year, we will have served almost half a million portions of crumpets, including the 100,000 portions this summer holiday."

Named after the matriarch and founder, Ellen Warburton, the long-standing family firm, established in 1876, propels its charitable acts through the Warburtons Foundation.

In the last five years alone, over five million bakery items have been donated by the Foundation to various schools and food banks.

On the other hand, Morrisons persists in offering its 'Kids Eat Free' deal every day, permitting families to claim a complimentary childrens meal with the purchase of an adult meal for over £5, selected from options such as The Breakfast, The Chippy or The Classics menus.

This enticing offer stands throughout the week and is geared towards any child under 16 in Morrisons Cafes up and down the country.